LIVONIA, Mich. -- Valassis Communications, a leading producer of freestanding inserts and numerous other promotional vehicles here, has launched a specialized FSI program that provides new access to Wal-Mart Supercenter stores. developed at the request of customers interested in targeting Wal-Mart grocery shoppers," said Alan Schultz, Valassis executive vice president of sales and marketing. "It provides manufacturers flexible targeting at an affordable price." The Insert program is ...

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