TAMPA, Fla. -- Van de Kamp's has used co-branding with other manufacturers as a way of building market share in a declining category, according to an advertising account executive who works on the Van de Kamp's account. "In the highly competitive and declining frozen seafood category, Van de Kamp's has been very progressive in marketing to ensure that Van de Kamp's maintains a leadership position. Van de Kamp's objective has been to grow category sales and increase its market share to its ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.