Marketers are betting that popular cartoon characters have the power to make fruits and vegetables more appealing to children - and their parents. While animated characters have appeared on packaged items in the grocery aisles for years, their arrival in produce departments happened only recently. Many retailers are carrying fruits and vegetables with licensed cartoon characters from Disney and Nickelodeon on the packaging, or rolling out programs with these characters promoting healthy ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.