Supermarkets are using auto supplies, now a mainstay segment in general merchandise, as a competitive wedge against the mass merchandisers. Rogers Markets, Fort Wayne, Ind., for example, has built its auto supply mix in 4-foot to 12-foot sections around the basics: antifreeze, motor oils, waxes and polishes. The mix "keeps our customers from going to Wal-Mart for these items," said Renee Seaman, nonfood buyer. With the proper mix of products and pricing, retailers can make good profits ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.