DAVENPORT, Calif. -- Western supermarkets are taking advantage of a vendor-supported direct store distribution of fresh juice and juice products aimed to bridge the gap between the natural food and traditional juice markets. Odwalla, a fresh juice packer here, has created a distribution system with a field-to-shelf orientation that pleases the health food consumer and the consumer just looking for good food. The system involves packing fruit and vegetable juices and a DSD system, using ...

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