UNIVERSAL CITY, Calif. -- Supermarkets have made significant progress in merchandising special-interest videos, but still have a long way to go. These tapes have better margins than other products in the stores, including the big hit sell-through titles, said suppliers polled at the recent Special Interest Video Association convention here. The right product at the right price point with adequate promotion and merchandising will deliver sales volume that justifies the floor space, the ...
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