CHICAGO -- Much of the talk about coupons of late has focused on how to streamline the complex processing system with innovative programs such as quick pay, one-step and electronic clearing. But speakers at a seminar on coupon management here, sponsored by the Grocery Manufacturers of America, Washington, repeatedly raised an even more fundamental question: Is couponing, as a marketing tool, worth the effort? "We clearly are concerned about the overall efficiency of couponing, about ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.