SHIRLEY, N.Y. -- Waldbaum's sponsored its first annual balloon festival here with the help of vendors who promoted their products in the chain's 84 New York metropolitan area stores. For a six-week period surrounding the Waldbaum's Balloon Festival, Aug. 14-16, participating vendors received advertising and display space for their products, according to Andy Carrano, spokesman for A&P, Montvale, N.J. A&P owns the Waldbaum's chain. Most of the promotion was confined to two weeks ...

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