SHIRLEY, N.Y. -- Waldbaum's sponsored its first annual balloon festival here with the help of vendors who promoted their products in the chain's 84 New York metropolitan area stores. For a six-week period surrounding the Waldbaum's Balloon Festival, Aug. 14-16, participating vendors received advertising and display space for their products, according to Andy Carrano, spokesman for A&P, Montvale, N.J. A&P owns the Waldbaum's chain. Most of the promotion was confined to two weeks ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.