ANAHEIM, Calif. -- Supermarket produce managers covered the do's and don'ts of making sales calls, pitching products, conducting retail promotions and providing follow-up service for a standing-room-only crowd gathered here for a seminar at the Fresh Summit International Convention & Exposition.
Mike Orf, a produce manager with West Des Moines, Iowa-based Hy-Vee, a chain of 190 stores; Sam Sicchio of Roche Bros., a 16-store company based in Wellesley, Mass.; and Sam Fantauzzo, director ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.