EMERYVILLE, Calif. -- After its formal debut this summer, Veriflora, a standardized cut-flower certification program, has captured the attention of the consumer media, and attracted interest from growers and distributors who want to sign up. All this is good news for retailers who want to offer flowers with credible certification that addresses social and environmental issues, and sustainability, and lays the groundwork for an adequate supply of organic flowers in the future. Indeed, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.