KINGSPORT, Tenn. (FNS) -- The dual-ovenable, plastic fresh-meals containers developed by Eastman Chemical Co., based here, will be the subject of an extensive consumer education campaign that highlight their ability to withstand the heating process in both microwave and conventional ovens. Dubbed VersaTray, the plastic will be marked with a special logo which will appear on each container. Eastman Chemical has tapped Mona Doyle, a Philadelphia-based consumer marketing expert, to act as ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.