Children's breakfast cereal and children's video have a lot in common. Both are segments of large and profitable categories. Both benefit because kids are in the supermarket a lot. Both will soon cost the same if cereal prices keep rising. Of course, adults don't consider either one a staple of weekly grocery shopping. Their traditional staples are milk, bread, meat and produce. They depend on finding these items in the store. Meanwhile, kids have their own agenda. Breakfast cereal is a ...
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