Marketing for DVD is shifting into high gear for the holiday selling season, with specialty stores taking the lead. The industry last month announced the shipment of the 1 millionth DVD player into the market and a major cross promotion between hardware retailers and rental retailers. "The fourth quarter of 1998 will be a dynamic period of growth for the DVD video industry, as widespread mass-market availability of players and titles at affordable prices is expected to prompt strong ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.