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VIDEO RENTAL ROUNDUP

Bashas' Will Add Rental Departmentsr Bashas' will have added four new video departments, plus a remodel, said Bill Glaseman, video specialist.All four are in new stores."We opened two new stores earlier this year and have two more opening in November and December," said Glaseman. All are live-inventory departments of about the same size, 500 square feet. They stock 2,000 tapes for rent, of which 25%

Bashas' Will Add Rental Departments

r Bashas' will have added four new video departments, plus a remodel, said Bill Glaseman, video specialist.

All four are in new stores.

"We opened two new stores earlier this year and have two more opening in November and December," said Glaseman. All are live-inventory departments of about the same size, 500 square feet. They stock 2,000 tapes for rent, of which 25% are new releases, he said.

In the face of increased competition, revenues and profits are holding up for Bashas' video program, he added. The retailer currently has 44 video departments in its 94 stores.

"Bashas' seems very firmly committed to the future of video. They are including video in all of their plans for new stores and, if a smaller store is being remodeled into a larger one, they will include the video department," said Glaseman.

Entertainment Growth Will Double

CARMEL, Calif. -- The growth of entertainment and communications industries in the United States will be double that of the national economy as the result of new digital technologies hitting the market, according to a study by Paul Kagan Associates here. Among the study's other findings:

Consumers and advertisers will spend about $793 billion by 2007 in the entertainment and communications area, compared to $365 billion last year;

The average U.S. household will spend $4,211 annually, up from $1,902 last year; Consumer spending on entertainment will grow to $460 billion from last year's $191.6 billion;

The Internet will have a 26.3% compounded growth rate during that period;

Overall spending on the Internet, including access, retailing and advertising, will grow to $63 billion from about $6 billion last year.

Top 10 Supermarket Video Rental Titles

Last

Rank Wk Title (Wks Out)

Titanic (4)

1 1 Paramount $19.95*

City of Angels (2)

2 2 Warner $107.37

Primary Colors (3)

3 3 Universal $107.37

Mercury Rising (1)

4 N Universal $107.37

Wild Things (3)

5 5 Columbia $105.77

Deep Rising (2)

6 ** Buena Vista $104.16

The Man in the Iron Mask (7)

7 4 MGM $104.17

The Wedding Singer (8)

8 8 New Line $107.37

U.S. Marshals (10)

9 8 Warner $107.37

Jackie Brown (8)

10 7 Buena Vista $107.37

N=New * Minimum advertised price

** Not in Top 10 last week

Week ended Sept. 27

This chart, tailored for the supermarket video market, is based on information taken from more than 1,000 supermarket rental locations serviced by Ingram Entertainment, La Vergne, Tenn.