UNIVERSAL CITY, Calif. -- Most consumers believe that entertainment is a good value for the money, especially video rentals, said Ira Mayer, president of EPM Communications, New York. He was speaking at the Entertainment Marketing Conference here, held Nov. 10 through 12, which was attended by 450 people in the entertainment and media businesses, packaged goods, and other branded products and services. "They will rent a video for $2 and if it doesn't deliver, they will stop it after a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.