Preparing the video department of a supermarket for the upcoming Halloween season is a lot like carving a jack-o'-lantern. The more planning that is done ahead of time, the better the end results are likely to be. At least, that's the approach that grocers polled by SN seem to be taking. "I've been working on Halloween since late June," said Bill Glaseman, video specialist, Bashas', Chandler, Ariz. Many supermarkets craft special displays and promotions to encourage impulse purchases of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.