Videos may replace chocolate bunnies in many Easter baskets this year. That's because more and more supermarket retailers are taking advantage of spring merchandising programs and keying into Easter as an identifiable selling period. "A lot of parents, grandparents and aunts and uncles don't want to give candy. [Videos] are an alternative," said Shirley Decker, video buyer at Goff Food Stores, Haslett, Mich. Recognizing this, studios are looking at Easter as a merchandising opportunity. ...
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