SPRINGFIELD, N.J. -- Village Super Market here said increased promotional costs contributed to a loss in the third quarter and the nine-month period ended April 23.
or the year to date.
The chain's primary promotional effort -- couponing -- produced disappointing results, Perry Sumas, president, said.
"Although the additional spending was partially responsible for increased same-store sales, a larger sales rise was expected to offset the cost of the coupons," he said.
