In February Supermarket News, a division of Fairchild Publications, commissioned The NPD Group Inc. to conduct a study about current and future shopping habits and needs. On Feb. 25, a four-page letter-size questionnaire was mailed to 527 households. The questionnaire was directed to the primary grocery shopper. The questions covered:
ss Merchants, Drug Stores, Convenience Stores and Health Food Stores.
The categories consumers feel they will use the most, second most and least in the next three to five years (food products such as bakery, beverages, canned goods, fresh meat, prepared meals/deli, frozen foods, produce, ready-to-eat boxed cereal, salty snacks, or health/beauty care or pharmacy).
The stores they currently shop in most often, second most often and least often, and those in which they plan to shop in the next three to five years, most often, second most often and least often, for each of the categories listed.
