A very active skin care industry is developing product after product aimed at aging baby boomers, and in the long run supermarkets expect to benefit strongly from the trend. Last year alone, skin care product launches were up by about 40%. A significant number of these were multifunctional products, infused with vitamins or herbal extracts and formulated to help slow the aging process. Information Resources Inc., Chicago, reports that in the 52 weeks ended March 29, sales of facial ...

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