Jimmy Buffett's popularity notwithstanding, margaritas and their chief ingredient, tequila, have not had a large following until recently. Now, bars and restaurants are having difficulty keeping up with the exploding demand for more and different kinds of tequila drinks, and supermarket sales are starting to reflect the same trend. "Tequila sales have been on fire for us," said Mark Endress, category manager for Save Mart Supermarkets, Modesto, Calif. "I just got in some expensive Patron, ...

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