ARCADIA, Calif. -- Vons Cos. here has introduced the first items -- cookies and soda -- in a new line of premium private-label products under the Vons Select label. Stretching its private-label business out to noncompeting markets, Oakland, Calif.-based Safeway will supply the Select items. Vons will maintain exclusive use of the brand name in its marketing areas. According to a statement, Bob Kelly, executive vice president of retailing at Vons, said the company plans to introduce hundreds ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.