ARCADIA, Calif. -- Vons Cos. here looked to score big with its core shoppers with a Super Bowl promotion through which consumers received free groceries just in time for the big game. In the promotion, Vons Club and Pavilions ValuePlus Club members who spent $150 or more using their club cards between Dec. 26 and Jan. 10 received a certificate in the mail for a free party pack redeemable at any Vons or Pavilions store. To help customers track their spending, accumulated purchase totals ...

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