ATLANTA -- Fruitopia is no utopia for Coca-Cola. The beverage giant announced it is phasing out the line of stand-alone, noncarbonated juice drinks in the United States, and consolidating four flavors into its Minute Maid brand. The announcement comes after nearly a decade of unsuccessful attempts to build the New Age Fruitopia brand, which will still exist as a fountain option, and in single-serve bottles in Canada and other countries where it is more popular, a Coke spokes-man said. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.