ELIZABETH, N.J. -- Wakefern Food Corp. here and the majority of its member stores have color-coded their ice cream sections to help shoppers locate their favorite flavors. Co-op member ShopRite is advertising the new program in its circular. "Follow Our Rainbow To Your Ice Cream Dreams," the heading on a full-page ad states. Wakefern couldn't be reached for comment. Underneath the heading the new program is explained further. "Our new color-coded ice cream department makes it easier for ...

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