ELIZABETH, N.J. -- Wakefern Food Corp. here and the majority of its member stores have color-coded their ice cream sections to help shoppers locate their favorite flavors. Co-op member ShopRite is advertising the new program in its circular. "Follow Our Rainbow To Your Ice Cream Dreams," the heading on a full-page ad states. Wakefern couldn't be reached for comment. Underneath the heading the new program is explained further. "Our new color-coded ice cream department makes it easier for ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.