ELIZABETH, N.J. -- Wakefern Food Corp. here has launched a major advertising and marketing campaign to herald the redesign of its ShopRite private label. The cooperative wholesaler advertised the ShopRite brand through a four-page pullout in its weekly circular, as well as in the Sunday food sections of local newspapers. The store-brand program is also being touted through in-store merchandising in Wakefern's corporate stores and in units owned by its individual retail members, all of ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.