PORTLAND, Ore. -- Wal-Mart Stores has positioned itself worldwide as "the brand of brands," said Julie Lyle, the company's vice president, international marketing. Although she noted that Wal-Mart is aggressively pursuing development of private-label lines, "We are first and foremost a brand of brands, and our partnerships with our suppliers are very important," she declared. Lyle said, "The power of brand lines is their ability to influence purchase behavior everywhere in the world, and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.