BENTONVILLE, Ark. -- Wal-Mart Stores here is so committed to its first-ever Asian-language advertising campaign that it may expand it to additional geographic markets and population segments, according to the agency that helped develop the ads. Radio, television and print ads currently target Chinese, Filipino and Vietnamese groups in Los Angeles, Houston and San Francisco. The markets were chosen based on population sizes and the prevalence of Wal-Mart stores. Depending on its budget and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.