COLUMBUS, Ohio -- The supercenters of Wal-Mart Stores, Bentonville, Ark., are the grocery-shopping format of choice for 15% to 17% of all consumers, according to a report by Retail Forward here. The report, titled "Wal-Mart World Shopper Update," also found that, on average, U.S. households are buying 20% of their groceries and other household essentials at Wal-Mart, enabling Wal-Mart to approach its goal of a 30% market share in every grocery category in which it competes. Retail Forward, ...
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