BENTONVILLE, Ark. -- Wal-Mart here has increased to seven the number of its test store-within-a-store nutrition centers with the debut of a supercenter in Fayetteville, Ark. Whether the chain can use its tremendously successful pricing strategy to build a mass audience for the likes of shark cartilage and ginkgo biloba is an issue being closely followed by industry observers and competitors like Pittsburgh-based General Nutrition Centers, the category's leading retailer. "The idea is that ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.