In contrast to the Persian Gulf War of 1991, when retailers saw a sharp and prolonged decline in video rentals, the war in Iraq has had little impact on video. Some said rentals dropped for the first day or two of the conflict and then quickly recovered. Other retailers told SN that their rentals actually increased as customers sought alternatives to the deluge of war coverage on television. "We are probably seeing an increase because it is bringing them into the store," said Bob Gettner, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.