The unusually mild winter across the United States has left many supermarket retailers pondering, "What happened to the cough and cold season?" For January 1995, supermarket sales of cough and cold products dipped to $93.3 million, down a whopping 26% from sales of $126.7 million in January 1994, reported Towne-Oller & Associates, New York, a division of Information Resources Inc., Chicago. For the three months ending January 1995, the category declined 12% to $279.4 million. As a ...

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