Sun, sand, baseball, vacation promotions, million-dollar giveaways and a larger helping of red, white and blue are on tap for beer promotions this summer, grocers say. The continued growth of light beers and strong performances by imports will secure prominent placement for these segments in both retailer and manufacturer promotional programs. "People like lighter beers in the summer," said Rob Giusti, specialty buyer for Andronico's, Albany, Calif. Light beers and imports, along with the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.