WENATCHEE, Wash. (FNS) -- To head off the prospect of plunging prices as an expected bumper crop of apples approaches this season, the Washington State Apple Commission will launch an aggressive merchandising effort aimed at increasing consumption by 25%. l Produce Conference, held in June in La Quinta, Calif. "There will be a benefit in the years after, when we move consumption up and can make good, strong profits," he said. "With this situation we can't look at today and tomorrow, but ...

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