There's an old adage concerning supermarket promotions that goes something to this effect: Half of all promotional dollars are wasted, but no one knows which half. To the extent the observation is true, or thought to be true, it's bad news because it makes everyone conservative and reluctant to change for fear of opening a crack through which competitors might drive a wedge. But no one could accuse Gregerson's Food, the 10-unit retailer operating out of Gadsden, Ala., of being too fearful ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.