ORLANDO, Fla. -- The National Watermelon Promotion Board, based here, is celebrating its 10-year anniversary with the news that watermelon is enjoying its highest level of consumption in 19 years. Citing U.S. Department of Agriculture statistics, NWPB said that the number of American consumers eating the summertime favorite is up 36% since 1980, when consumption was an all-time low. That year, the average consumer ate only 10.7 pounds of watermelon. In comparison, the average consumer in ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.