Despite the fact that retailers are doing little to promote bottled water, the category continues unabated along a spectacular growth curve. Bottled-water sales increased by more than 45% from 1992 to 1997, according to Beverage Marketing Corp., New York. Not surprisingly, the region of the country that has the highest bottled-water sales is the West Coast, where most health trends begin before expanding to the rest of the country. But Western sales have now stabilized and even lag a little ...

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