Fortified with vitamins, minerals and other added ingredients, new products are literally enhancing the bottled water category -- and retailers are scoring impressive sales. Enhanced water is the fastest growing part of the water market, generating $250 million in wholesale sales in 2002, up from about $20 million in 2000, according to Beverage Marketing Corp., New York. Gatorade's Propel Fitness Water from PepsiCo/Quaker is the market leader, followed by Glaceau from Energy Brands, ...
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