UNIVERSAL CITY, Calif. -- "Waterworld," which gained notoriety as the most expensive film ever made, will be released to the rental market Jan. 23 from MCA/Universal Home Video here. The title will have an order date of Jan. 8. The Kevin Costner movie will be promoted with a 12-pack offer that will include a "Waterworld" wristwatch, a Henley shirt, a vinyl banner and four self-adhesive point-of-purchase stickers. Additional support will include post-street date advertising focusing, in part, ...

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