UNIVERSAL CITY, Calif. -- "Waterworld," which gained notoriety as the most expensive film ever made, will be released to the rental market Jan. 23 from MCA/Universal Home Video here. The title will have an order date of Jan. 8. The Kevin Costner movie will be promoted with a 12-pack offer that will include a "Waterworld" wristwatch, a Henley shirt, a vinyl banner and four self-adhesive point-of-purchase stickers. Additional support will include post-street date advertising focusing, in part, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.