Food retailers are taking a step back from their e-tailing programs and learning it's important to walk before they run. In the Internet's mix of content, community and e-commerce, they are finding that providing information and community on their Web sites is the foundation for online sales if they choose that path.
Michelle Croteau, a spokeswoman for Byerly's, a division of Lund's Food Holdings, St. Paul, Minn., said, "Retailers have found that e-commerce hasn't been hugely successful, so ...
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