Basics Remain Despite Evolving Priorities gies may be constantly realigning, but some basic concepts have staying power. A cover from Oct. 4, 1993, pointed to an evolving order of strategies for supermarkets. Efficient Consumer Response was an oft-repeated catch phrase, but a survey conducted by Marketing Corporation of American in conjunction with SN highlighted a power shift in retailer-manufacturer relations that was making ECR a much lower priority for supermarkets. The strategies of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.