Wholesalers Wave Their 'Banners' ers competing with the larger industry-consolidated supermarket chains, their relationship with independents and how they use their own banners have become very important. Increasingly, many wholesalers have moved into alternative formats. Five years ago, banners were being heavily marketed, as wholesalers declared early on that leased-banner programs (wholesaler-owed store banners licensed to retailers) were worthy of coming into their own. Conventional, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.