Reversing the Loss of 'Personality' to a time when the unique characteristics of a retailer are what set it apart in the industry, making points of differentiation increasingly important in the face of price-oriented competition. Four decades ago, retailers were already giving thought to how to set themselves apart. A June 20, 1960, SN front-page story lamented the loss of personality in design, advertising and promotion among supermarkets. Among the suggestions for helping retailers stand ...

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