Tending Toward the Middle It seems appropriate in today's flagging economy to revisit pricing themes. Consumer concern with take-home savings has only increased since the soaring economic times of the 1990s. The lead story on July 14, 1997, was the blurring of differences between everyday-low pricing and a high-low operating strategy. As high-low stores became less high and EDLPs relied more and more on promotional sales and specials to generate consumer interest, the two strategies, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.