Today, private-label brands represent a nearly $50 billion segment of the retailing industry, according to the Private Label Manufacturers Association. That figure is up from $39 billion in 1996, and it is a business that continues to grow. Retailers now use private-label lines to cement customer loyalty, offering full lines of high-quality products, including ethnic and specialty products as well as staples. n on the part of retailers and a proactive approach to store-brand merchandising. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.