Today, private-label brands represent a nearly $50 billion segment of the retailing industry, according to the Private Label Manufacturers Association. That figure is up from $39 billion in 1996, and it is a business that continues to grow. Retailers now use private-label lines to cement customer loyalty, offering full lines of high-quality products, including ethnic and specialty products as well as staples. n on the part of retailers and a proactive approach to store-brand merchandising. ...

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