ROCHESTER, N.Y. -- Wegmans Food Markets here converted more than 4,000 grocery items to an everyday low-pricing program last week -- a move apparently designed to blunt the impact of Wal-Mart Supercenters that are beginning to proliferate in its upstate New York marketing area, industry observers told SN. Wegmans officials declined to talk with SN last week. Billing the price change as "a simpler way to shop, a simpler way to save," Wegmans sought to explain the new approach to shoppers in ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.