PHOENIX -- Reading materials are an integral part of the retailing culture at Wegmans Food Markets, said Heather Pawlowski, vice president, general merchandise. While the Rochester, N.Y., company's Reading Centers are a core component of its "Street of Shops," Wegmans also uses magazines and books for promotions, cross merchandising and employee relations, Pawlowski told the Retail Conference of the Magazine Publishers of America, New York, here this month. "Reading provides us an ...

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