ROCHESTER, N.Y. -- The 60-store Wegmans Food Markets here used a bit of innovative technology recently to inform customers about a tainted soup recall. A little more than two months ago, Wegmans Markets issued a general recall notice through its supermarkets and the media on three varieties of store brand cream soup that may have contained bacteria that could cause botulism. But, then the quick-thinking food retailer did something that may become more common place: It mined its own data, ...

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