ROCHESTER, N.Y. -- The U.S. organic market took another step toward the mainstream recently when Wegmans Food Markets here launched its first line of store-brand organic groceries, including six private-label organic salad dressings. The dressings, in 12-ounce bottles and retailing at $2.79 -- according to an SN source -- were introduced in the middle of January and were promoted in the retailer's e-mail newsletter to consumers, by offering a coupon to try one free, "compliments of Wegmans ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.