ROCHESTER, N.Y. -- Wegmans Food Markets here rang in the back-to-school season with a buy-one-get-one-free sale. The sale featured a wide variety of grocery, frozen, general merchandise and perishable products. For several of the items, shoppers had to use their Wegmans Shoppers Club Discount card to receive the discount. The sale was promoted on the first three pages of a 20-page circular. The chain also built massive displays and used point-of-purchase advertising. Buy-one-get-one-free ...

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